12/31/2023 0 Comments 2do app forward emails![]() There’s no difference in the eyes of the law in the US between a cold email and your newsletter. What if instead of sending through your personal email account, you’re using a bulk mailing tool? Do your newsletters need an unsubscribe link? At what point does unsolicited email turn in to unsolicited commercial email? 2. When we started the company, I would reach out cold to people to ask for advice and get feedback. Unsolicited commercial email is a really grey area. In the UK, you may not cold-email individuals, but you may cold-email businesses. It doesn’t need to be a link, but it needs to be clear and when people ask, you can’t ignore themĪlso keep in mind that laws vary from country to country. If you’re planning to send cold emails (unsolicited commercial email), you must include a way to opt out. There should be a clear way to opt out (the easiest is an unsubscribe link).There should be a physical mailing address.This particular message fails on two accounts. You might be surprised to know that: While CAN-SPAM regulation allows your business to send cold emails, Customer.io does notĪnd there are some strict guidelines for how to send unsolicited commercial email. For the record, I don’t have a pre-existing relationship with the company and I haven’t purchased from them before.There’s no doubt, that this message is commercial in nature. He’s asking me to evaluate switching to using their business.This email would be considered “Commercial”. But was it legal within the bounds of US CAN-SPAM legislation?ĬAN-SPAM is dependent on the type of content you’re sending, not the volume of email you’re sending. If you have any doubt about whether an email was personally written to you, look at the headers! If people are using Google Apps, they may reach their sending limits quickly and have to find another way to send their outbound email. That contradicts the Boston area code in the body of the email. Looking at the headers, this also appears to be coming from the Bangalore mail servers of Akamai. Or it could have been composed in MS Word, and copied and pasted in to another email system. This email might have been mail-merged using Microsoft Excel + Microsoft Outlook. I often see Salesforce somewhere in the header for a cold email :). One thing conspicuously missing from the headers is an indication it was sent from a bulk system. This particular email’s headers tell me it was composed in Microsoft Outlook (notice all of the Microsoft Office tags in the HTML). Don’t write boring emails.ĭig in to the email headers if you want to learn more about how other companies are sending their emails. There’s no unsubscribe link for the email.It appears as though it was written to me directly.This is an outbound sales email from a company who has identified me / Customer.io as a target customer. Here’s an example of an email I received today: Just to be clear, you’re not allowed to use Customer.io to send cold emails. Or they’ll use CRM software like Salesforce. Most of the time people will send these from a personal email account like Google Apps / Outlook from their company’s mail server. So let’s start by looking at “Cold emails” – unsolicited commercial emails. You mentioned you were considering doing outbound sales. Opt-in marketing emails (permission marketing)ġ.We’re going to look at 3 different types of email and see how they fall within CAN-SPAM rules: Spam laws tend to be based on the recipient’s rather than sender’s country. Keep in mind that if you’re a US company sending to Canada, CAN-SPAM does not apply at all and instead you need to look at CASL. Understanding CAN-SPAM is a good place to start if you have US audience. ![]() ![]() I’m not surprised you were confused about laws around unsubscribe links. That’s better for you and better for your audience. Beyond legal compliance, I want you sending emails that recipients want to receive. Since we make email software, we want to help you adhere to the laws in your jurisdiction (at a minimum). Well Bryan, there’s a lot of nuance when it comes to laws and ethics around sending emails. My friend Bryan asked me “When is it ok to send an email without an unsubscribe link?”. ![]()
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