12/29/2023 0 Comments Whatsapp news alert may 2017Assisting a potential customer with their first order is best done via live chat on your website.Īn abandoned cart alert might work via a push notification when the customer tries to click away or via email after a day. WhatsApp broadcasts add to the customer experience when used in conjunction with other channels (email, SMS, chat, web push notifications, and so on).ĭifferent communication needs call for different channels. That’s one shortcut to save you time when you need to send a technical issue alert, for example. Once you have a template approved, you can reuse it for a new broadcast without asking every time (provided you don’t change it, of course). The WhatsApp API integrates with CRM tools so you can use the customer data available to create sublists and send a few tailored WhatsApp newsletters. Personalize your WhatsApp newslettersĮven though they’re mass messages, you can still segment contacts by products bought or interests, and add the person’s name dynamically to make it more engaging for each individual and less likely to be perceived as spam. And your sending quota can only go up if you consistently get good engagement. Use common sense just like you would when using bulk mail software for mass campaigns. If people find them useful and not intrusive, they won’t complain. Relevant and timely WhatsApp broadcasts will always be received well as they enhance the customer experience. If you have two separate checkboxes for WhatsApp marketing and transactional updates, even better. What’s really important here is to keep the checkbox separate from the one for marketing emails as it’s a different channel and it’s against GDPR to put them together. It can be collected with signup forms, email CTAs, QR codes on print materials, Facebook ads and CTA buttons, etc. WhatsApp newsletters are like email newsletters, you need consent from recipients. If you follow the guidelines and are considerate of your contacts, you shouldn’t run into any problems. Otherwise, they can easily report and block your number, which in turn affects your quality score.ĭon’t be put off by WhatsApp’s rules.
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